Have you seen The Butterfly Foundation's new awareness campaign for May? It's called Don't DIS My Appearance - paint your middle finger for May.
The campaign is all about taking a stand against the practice of judging others based on appearance, which happens all too often in our image based society.
Want to join in? The campaign asks you to paint your middle finger during the month of May and in doing so raise awareness of negative body image. Having just one nail painted can become a point of interest and a conversation starter - giving you the opportunity to talk about negative body image in our culture. Check out the promo video below.
Of course there are other ways to join in, making a donation to The Butterfly Foundation being a very important one. You can donate here.
You can also get involved on social media. Share your painted middle finger pics on instagram, twitter or Facebook and tag them with #DISnoBODY. I'd love to see them too, so tag @rethinknutrition on instagram as well.
Most of us know at least one person who has been affected in some way by negative body image, so lets band together to change the focus from how we look to who we are!